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High EQ Solution Selling: Win Hearts and Minds with SPIN®

Course Aim

Dominate your sales game by weaving the science of SPIN® Selling with the magic of emotional intelligence (EQ). This 2-day workshop empowers you to uncover hidden needs, build trust, and close deals like a champion.

Why EQ and SPIN®?

  • Research shows: Typical salespeople spend 95% of their time talking, not listening. High performers, however, leverage strong EQ skills to connect deeply with customers and unlock their true needs
  • SPIN® Selling unlocks a proven framework: Masterfully guide conversations with Situation, Problem, Implication, and Need-payoff questions to uncover pain points and present your solution as their saviour.

Benefits of Attending

By the end of this course, you will be able to:

  • Decipher customer psychology: Understand how major buying decisions are made and influence all decision-makers
  • Master the RESA Model: Build Rapport, Empathy, Sell, and Agree for seamless customer connections
  • Unleash SPIN® mastery: Confidently use Situation, Problem, Implication, and Needpayoff questions to unearth hidden concerns and showcase your solution’s true value
  • Become an active listener: Embrace empathy and active listening to build trust and uncover hidden objections before they arise
  • Move hearts and minds: Demonstrate capability with passion and storytelling, leaving customers convinced they’ve found their perfect solution
  • Crush objections: Proactive strategies and smooth handling techniques leave objections in the dust
  • Develop a personalised action plan: Leave with a roadmap to transform learned skills into daily habits and unlock your lasting sales success.

What It Covers

The workshop will cover:

  • Traits of high-performance sellers
  • What emotional intelligence is and why it matters
  • The psychology of decision making
  • The RESA (Rapport – Empathy – Sell – Agree) model of Influence
  • Opening the call
  • Building rapport effectively
  • Uncovering and developing customer needs
  • The SPIN® model:
    • Situation Questions
    • Problem Questions
    • Implication Questions – Need-payoff Questions.
  • Empathy and active listening
  • Demonstrating capability and moving hearts and minds
  • Obtaining commitment
  • Objections – prevention and handling
  • Going from conscious to unconscious competence
  • Developing an action plan.

Program Outline

Traits of High-Performance Sellers
  • Ice-breaker and Learning Outcomes
  • Discussion: Traits of high-performance sellers
  • Emotional Intelligence and Why it Matters
  • Starting with WHY – defining ideal outcomes from every interaction.

The Psychology of Decision Making
  • Why do people decide to buy?
  • RESA Model of Influence
  • SPIN and RESA – the art and science
  • Rapport and why it matters.

Implications and Need-Payoff Questions
  • Ice-breaker and Key take-aways – Day 1
  • Implication and Need-Payoff Questions – what and Why
  • Planning Questions you can use to unearth pains and benefits
  • Implied versus Explicit Needs.

Empathy and Active Listening
  • What makes listening difficult?
  • Three levels of listening
  • Empathy and Active Listening
  • Role plays.

Creating that Positive First Impression
  • Self-awareness and self-management
  • Know – Like – Trust
  • Rapport building
  • Discussion and role plays.

SPIN Model and the Power of Questions
  • SPIN Model – origins and framework
  • Discovering needs through the power of questions
  • Situation and Problem Questions
  • Role plays.

Demonstrating Capability
  • Features, functions and benefits
  • Moving hearts and minds
  • Financial versus Technical versus User buyers
  • Handling objections with poise.

Making the Transformation
  • 4 Step Success Formula
  • What’s your WHY?
  • The power of accountability buddies
  • Goal setting and closure.

Delivery Strategy

The learning has been structured as a highly interactive 2 days interactive workshop led by our experienced trainers. The workshops will include the use of relevant audio-visual material, written activities, role-plays and reflective tasks.

Formal Certification

At the completion of this program, the participant will be eligible to receive a Certificate of Participation from EQ Strategist.

Contact Us

Please help us serve you better by sharing the following information.

 

Delivery Format

Live online or live in-person.

Who should Attend?

This workshop is for you if:

  • You’re a sales professional ready to elevate your skills and close more deals
  • You want to build deeper customer relationships based on trust and understanding
  • You believe in the power of connecting on an emotional level to drive sales success
  • You’re ready to master SPIN® Selling with the power of EQ and become a sales powerhouse.

Duration

2 days (16 hours).

Andrew Davey

Andrew is a Master Trainer and Executive Coach known for helping organisations shift from transactional leadership to emotionally intelligent cultures. A Tony Robbins Mastery graduate, Certified Life Coach, and MBA holder, he empowers leaders to unlock clarity, resilience, and purpose.

Dominic Siow

Co-founder and EQ Alchemist at EQ Strategist, Dom has inspired leaders and transformed cultures across 260+ organisations in 10 countries. He is the author of the Amazon best-seller *What’s GREAT About This?* and host of the *Inspiring Leadership* podcast.

Sue Siow

Co-founder and Director of EQ Strategist, Sue is known for her calm presence, strategic clarity, and deep empathy. With a background in information systems and advanced leadership training, she has supported leadership journeys for global clients across Asia-Pacific.

Caroline Crosbie

Caroline is a sought-after trainer and psychologist based in Perth, delivering experiential leadership and wellbeing programs. With expertise in resilience, work-life integration, and communication, she helps leaders sustain performance while leading with care, clarity, and balance.

Vivien Ong

Vivien is a seasoned facilitator and coach with 20+ years of corporate leadership experience. She specialises in mindful leadership, communication, and team dynamics, creating vibrant, high-trust learning environments where individuals step into leadership with clarity and voice.

Dale White

Dale is a high-impact leadership and performance coach with 19+ years of experience across government, corporate, and education. Known for his energy and practical insight, he helps leaders align strengths with strategy to drive sustainable, high-performance outcomes.

Vivien Ong

Vivien Ong is a seasoned leadership facilitator, coach, and trainer known for helping professionals grow into self-aware, courageous and impactful leaders. With over 20 years of corporate experience in sectors such as banking, telecommunications, BPO, and media,

Vivien brings a strategic yet deeply human lens to leadership development. At EQ Strategist, she facilitates programmes in mindful leadership, communication, psychological safety and team dynamics. Celebrated for her vibrant facilitation style, she combines energy, empathy, and practical insight to spark meaningful dialogue where learning and growth happen. She also mentors youth through a social enterprise and serves in the leadership team at the

Contact Centre Association of Singapore, where she advocates for better leadership and service standards. Her work is rooted in the belief that better leadership builds a better world. Through storytelling, behavioural tools, and reflective practice, she helps individuals step into leadership with presence, clarity, and voice. Vivien’s clients value her ability to create high-trust environments where people feel seen, heard, and empowered to lead from within.

Caroline Crosbie

Caroline is a sought-after trainer and psychologist who brings warmth, depth, and structure to leadership and wellbeing programmes. At EQ Strategist, she delivers experiential learning focused on resilience, work-life integration, and effective communication. Her academic background includes a Master of Clinical Psychology and certifications in Extended DISC, NLP, and EFT. Caroline’s clients appreciate her thoughtful approach to coaching and her ability to simplify complex psychological principles into actionable steps. With professional experience in five countries, she brings a culturally attuned perspective to her facilitation. Her goal is to help individuals and teams sustain performance without burning out—leading with insight, care, and clarity.

Dale White

“Real transformation doesn’t come from more information—it comes from aligned action.”

Dale White is a high-impact, outcome-focused leadership and performance coach, known for his energy, strategy and ability to drive real change. With 19+ years of experience helping professionals perform at their highest potential & a background in business, behavioural psychology, and high-performance coaching, Dale supports leaders to build clarity, confidence, and resilience in both work and life. At EQ Strategist, Dale facilitates training & coaching that blend behavioural insight, personal mastery, and practical implementation. His sessions are known for being dynamic, personalised, and results-focused – ensuring participants take real-world action that sticks. Dale holds degrees in Business and Exercise Science, and certifications in NLP, PCM, and Robbins Leadership Mastery. Whether supporting government departments, corporate leaders, guiding frontline teams or values-driven founders, Dale’s mission is to help people cut through theory and lead with purpose.

Jack Rankin

Jack Rankin is a high-impact trainer, executive coach, and culture catalyst with over 1,500 workshops delivered globally. His client portfolio includes leading names across government, finance, insurance, construction, and retail. At EQ Strategist, Jack helps organisations strengthen leadership capability, stakeholder alignment, and communication excellence. He is known for making learning engaging and actionable—tailoring each session to drive meaningful outcomes. His past clients include Singapore Airlines, Rio Tinto, Visa Westfield, Nike, Schneider Electric, and City of Parramatta Council. Jack is a Tony Robbins Leadership Mastery graduate and serves on the Synergistic Results Leadership team. Through each programme, he inspires individuals to elevate how they speak, lead, and influence.

Sue Siow

With a heart for people and a sharp strategic lens, Sue Siow co-founded EQ Strategist to help individuals and organisations flourish from the inside out. As Operations Director, she ensures the seamless delivery of high-impact programs while supporting clients with insight, empathy, and practical wisdom.

In addition to leading operations and client experience, Sue is also a skilled Facilitator and Participant Coach—contributing to larger workshops through 1-on-1 coaching, small group facilitation, and experiential team-building segments. Her calm, grounding presence invites reflection, trust, and personal growth.

With a background in Information Systems and advanced training from Tony Robbins’ Mastery University, Sue has supported programs across Singapore, Australia, Malaysia, China, and Indonesia for clients including Sembcorp, Esker, DBS Bank, Changi Airport Group, FedEx, Yokogawa, and AirAsia.

Dominic Siow

“Be the light or the mirror that reflects it.”

These words define Dominic Siow’s approach to life and leadership. As a globally recognised leadership facilitator, keynote speaker, coach, and co-founder of EQ Strategist, Dom is known for helping people reconnect with their purpose, lead with heart, and create cultures where everyone can thrive.

Drawing on senior leadership experience from IBM and Grapevine Technologies, he has spent the past two decades empowering over 260 organisations across 10 countries—from multinational corporations to public sector agencies and values-driven startups.

Dom’s facilitation style is equal parts insight, empathy, and inspiration. Whether leading a leadership retreat, designing a culture transformation program, or coaching executives through complexity, he helps people become not just better leaders, but better human beings.

He is the author of the Amazon bestselling book What’s GREAT About This?—a guide to building resilience through disruption—and the host of the Inspiring Leadership Podcast, where he shares real stories of growth and grit.

For Dom, leadership is not about titles. It’s about helping others find their light—and reflecting it back so they can shine.

Andrew Davey

At EQ Strategist, Andrew Davey is known for helping organisations move from transactional leadership to purposeful, emotionally intelligent cultures. As a master trainer and trusted coach, he brings a rare blend of business insight, coaching expertise, and facilitation mastery. Andrew’s clients span industries from logistics and software to government and education. He is a Tony Robbins Mastery University graduate, a Certified Life Coach, NLP Master Practitioner, and MBA holder. His mission is to empower leaders to unlock clarity, strengthen resilience, and lead inspired teams that drive results. Andrew delivers programs that are practical, energising, and deeply human—enabling sustained transformation at both the individual and organisational level.